Explore the neon lights of Tokyo's alternative street fashion scene with Wearing Maia

Futuristic fashion label Wearing Maia celebrates Japanese artisans, influencers and creatives in this series to present unique mesh of pop underground fashion. This collaborative shoot with decora social media influencer Candy Ramune and Japanese Photographer Kenta Kimoto celebrates Japanese handcrafts and alternative street fashion.

Kabukicho was inspired by the need for sustainable decora fashion. 'Decora' is a subculture of Japanese street fashion that originated in Harajuku in the late 1990's. The style can be described as childlike and playful and incorporates layers of colourful clothing, accessories, and hairclips a plenty. The collection was created using hand painted fabric, made by a local Japanese artisan from Nippori and reclaimed dead stock corduroy. All pieces by Wearing Maia utilise the label's three main principals - sustainability, transparency and FUN! Constantly inspired by the need for sustainable and ethical fashion, Wearing Maia proves that aesthetics and the environment can come together hand in hand.

Modelled by Candy Ramune @candy_ramune

Photographed by Kenta Kimoto @kentakiphoto Designed by Wearing Maia @wearingmaia


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